Evaluation: How effective is the combination of your main product and ancillary texts?

I think the combination of my three products is quite effective because there appears to be consistency throughout.
For example, I used the same typeface throughout called 'Capture it', which I actually downloaded from dafont.com a few years ago to use in my GCSE art project.

'Capture it' then goes on to appear in the films title and text used in the trailer, just with the colour inverted.

I then carried it over onto the poster...

And the poster matches up with the magazine cover, acting as the other half of the photo (keeping with the theme of being Split, geddit?)...

I realise that neither the poster nor the magazine cover actually says the films name 'Split' explicitly, but I think what I've done thus far would all appear right at the beginning of an ad campaign, when the audience are being genuinely 'teased' as such. It would be, at this stage, up to them to make the connection. Of course, the article in the magazine would give the connection away assumingly, but not everyone would read it.

I think this implicity would be more likely to get people talking than an in-your-face campaign... That or it would completely fail, maybe. Although, I think both the poster and the magazine front are fairly unconventional and would attract attention if they were displayed amongst your average blockbuster and mainstream film posters and magazine covers. Of course though, many Vertigo front covers are quite quirky and original, so in terms of the history of the magazine it might not stick out amazingly to the normal readership, but to others it may do. Or, it might even encourage people to collect both, once the film was around more... I think (not blowing my own trumpet) that the combination of film poster and a magazine cover is quite an interesting idea. Although, in terms of the real world I don't how successful it would be - supposedly it would mean the film could only be advertised that way with one magazine, and would suggest some kind of loyalty to it. However, on the independent circuit I might be able to get away with it because we would be less restrained by what would definitely sell and make money...

Also, obviously I used Dan throughout and he appears in each piece. This also helps consistency and makes the audience more likely to recognise that there's a connection between the pieces. However, I guess it's not explicitly shown that it's Dan, but I do think that his hair might be pretty recognisable, and also the use of the same typeface should help.