Although these are both 'teaser' posters, they are dealing with established franchises - they are well known enough for them to be able to play with how much they give away and still maintain public interest. The Superman poster is a good example of this - all that is shown in his logo. There's no need to give away who else is in the film, or any of the plot, or anything at all - because the fact alone that it features a figure as well known as Superman is enough to get people noticing it.
So, because my film isn't an established franchise, I'm not too sure I'd have as much creative license with making a teaser poster.
However, as you can see in the teaser poster for Cloverfield above, a catchy enough image could be enough to get noticed. The Statue of Liberty and the New York skyline in the midst of destruction is an almost controversial choice of poster image since the 9/11 attacks - it would definitely get attention. However, it does show that even a film that potentially would go without notice can tease the audience.
Amy I think you have the right ideas for teaser poster. AS I said before it's about the whole marketing campaign.
ReplyDeleteIt's looking like everything is coming together.