Most of the people I asked where in the 17-20 age range, mostly because that's the age group I spend most of my time with... However, my target audience will also be within this range, although extended a little in both directions. Maybe from like 15 upwards. That would make my film a 15 certificiate, which, if I were making the whole thing, would give me room to have some cases of strong swearing, strong violence, implicit sexual scenes or drug use. Although, I'm not really planning on having this in my trailer...
This graph merely shows that most people expect a teaser trailer to be between 30 seconds and a minute, which is good, although 4 men did expect it to be under 30 seconds - maybe I can use that to justify not having enough footage, if it comes to it. Haha.
This graph shows that most people assumed that a teaser trailer would give away 'barely any' of the plot. I realise now that I used quite loosely defined terms in my questionnaire, which I'd have to improve on if I were to do this again...
Anyway, this is useful for me, because if people don't expect much to given away in the teaser trailer it leaves room for surrealism and symbols, rather than in-your-face plot exposure...
This graph shows that most people also don't expect to see the twist in the film's plot exposed in the teaser trailer. This is probably because the theatrical trailer is designed to do that, whereas the teaser trailer just acts as a preliminary hook.
Again, this graph shows pretty self explanatory results. Everyone expects to hear music in a teaser trailer.
And, in the graph below, we can see that almost everyone expects to be introduced to the main character, in one way or another. One man said he didn't, which is interesting, and shows that maybe if I had asked a wider sample, then more people might have said a similar thing. All this highlights the great freedom there is with teaser trailers, there aren't many rules regarding what you must introduce about the film to the audience.
these look good - useful research. How far will you be influenced by these findings!?
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